Peter Reynolds

The life and times of Peter Reynolds

Posts Tagged ‘Reefer Madness

How To Campaign For Cannabis Law Reform Under A Theresa May Government.

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  • Lobbying Parliament

  • If the Government Won’t Regulate Cannabis Then We’ll Do It For Them

  • The CBD Market

  • Medical Cannabis

  • Educating And Influencing Researchers

For cannabis and drugs policy reform, out of 650 MPs, there could not have been a worse person to seize power than Theresa May.  There are a few who come close on both Tory and Labour benches but no one who has such a long record of bigotry, denial of evidence and refusal even to consider the subject.

Senior Tory MPs For Cannabis Law Reform

To be fair, I am a member of the Conservative Party, which to many people involved in the cannabis campaign is a mortal sin but my advocacy is based on science and evidence, not tribalism or wider politics.  In any case, though many find this fact hard to accept, there has always been more support from Tory MPs than Labour. Highly influential and senior Tory MPs such as Crispin Blunt, Peter Lilley and Dr Dan Poulter are powerful advocates for reform. I firmly believe that the only sustainable route to legalisation is commercialisation and the left wing, nanny state, anti-business types are already pushing the ‘Big Cannabis’ scare stories.

So what can we do and what are we doing to advance our cause in these dark days?  Theresa May always has been secretive, inaccessible, unresponsive and entirely disinterested in any opinion except her own.  How can we possibly make any progress with a PM who has already shown she is prepared to cover up or falsify evidence and defines herself by her belief in a supernatural power?

There is more support for cannabis law reform in Parliament than ever before.  It is now official policy of both the Liberal Democrats and the Scottish National Party. The support from Scotland is far more valuable than that from the discredited LibDems.  With the added factors of Brexit and Scottish Independence, the SNP is in a powerful position to advance its policies.  Also, in Ireland, both north and south, public support for medical cannabis reform is exploding.  Michelle O’Neill, SinnFein’s new leader, has pledged medical cannabis reform if she is re-elected (though she has no power to do so!).  Her negotiating position is immensely strong now that the problems at Stormont, the rise of Sinn Fein and the Brexit factor all combine to make a united Ireland a real possibility.

During the coalition government from 2010 to 2015, few doors were closed to us.  Over that period, CLEAR conducted more meetings with ministers and senior politicians than the entire UK campaign had achieved in 50 years.  Because we had support from the LibDems, and introductions from the Deputy Prime Minister, even Tory ministers were ready to see us, even if they were merely paying lip service.  That all stopped with the election of a majority Conservative government and after Cameron stepped down the doors were slammed in our faces, bolted and double-locked.  The campaign has been in the doldrums ever since. Or has it?

The last major achievement of the last few year’s campaigning was the release of the APPG report on medical cannabis in September 2016.  Alongside it, Professor Mike Barnes, CLEAR advisory board member, published his review ‘Cannabis: The Evidence for Medical Use‘.  To all impartial and reasonable observers, these documents should have initiated positive government action towards reform, even if it was only very limited in scope.  But no, Theresa May didn’t leave it to Amber Rudd, her successor as home secretary, she stepped straight in herself on the day of publication, before she could even have read it and dismissed the report out of hand.  This echoes the apocryphal story of James Callaghan, then PM, throwing the 1969 Wooton Report in the bin without even opening it.  Such is the inertia and prejudice that has not softened at all amongst the bigots despite 45 years of science and research proving that there are better, safer, more beneficial options available on cannabis.

Lobbying Parliament

For now, individual lobbying of MPs is our only route to power. Over the years we have refined our approach to this and we know what works.  Getting into ping pong correspondence with an MP is a waste of time.  An initial letter or email needs to be followed up with a face-to-face meeting and a determined focus on getting a tangible result. What sort of result you should look for depends on your circumstances but getting your MP to arrange a meeting with a government minister should be your goal.

If you’re a medical user then you’ll want to meet a health minister, preferably the Secretary of State, if not a junior minister or perhaps an advisor to the Department of Health.  Work with your MP to achieve the best result you can.  Your MP doesn’t necessarily have to agree with you about cannabis but they should facilitate your communication with government, that’s their job. If you’re more interested in the economic or social benefits to be gained from reform, you could ask for an introduction to the Chancellor, a treasury or business minister, or someone at the Cabinet Office who is involved in policy development.  CLEAR can usually provide someone to accompany you on meetings but this must be arranged in advance and agreed with your MP or whoever your appointment is with.  Alternatively, we can provide advice over the telephone on how to approach the meeting, what to ask for and what evidence or supporting material to take with you.

If the Government Won’t Regulate Cannabis Then We’ll Do It For Them

With an intransigent government that does it all it can to evade engagement on this issue, there is more that CLEAR is already doing.  If the government won’t take responsibility and regulate cannabis, then step by step we are going to do it for them.  Someone has to, there is far too much harm and suffering caused by present policy.

The CBD Market

Through 2016 the CBD market in the UK really began to take off.  These are products derived from industrial hemp, grown legally under licence that offer many of the therapeutic benefits of cannabis.  They should, in fact, be more accurately termed low-THC cannabis as apart from crystals and a few, rare examples of isolated CBD, they are whole plant extracts and contain all the cannabinoids, terpenes, flavonoids and other compounds found in the plants from which they are made.  Therefore they offer many of the ‘entourage effect’ benefits but with very low levels of THC.  It was obvious though that this market was heading for problems.  More and more dubious suppliers were starting up, many making brazen claims for the medical effects and benefits of their products and many without any product testing, quality assurance or honest customer service.  The law was then and always has been crystal clear, you cannot make medical claims for a product without it being properly licensed or regulated.  Inevitably, in June 2016 the MHRA stepped in and sent threatening letters to a number of CBD suppliers.

CLEAR took the initiative.  We wrote to the MHRA requesting a meeting.  We engaged with the leading CBD suppliers and our advisory board members Professor Mike Barnes and Crispin Blunt MP were quickly on the case.  The story has already been extensively reported but now, nearly a year on, our efforts are coming to fruition. We led the approach to the MHRA and in the process created what is now the Cannabis Trades Association UK (CTAUK).  It is now recognised by the MHRA, it has established a code of conduct and it is now the gold standard of quality, ethics and legality that can give anyone buying CBD products real peace of mind.  There are still cowboys out there, making false claims, selling products that offer no real benefit and even endangering their customers with products that are illegal under the Misuse of Drugs Act 1971 or the Psychoactive Substances Act 2016.  Now though, customers can go to the CTAUK website and choose a supplier that is operating legally, ethically and within the regulations that the industry itself has established.  We expect the MHRA very shortly formally to endorse CTAUK members as legitimate suppliers of CBD products as food supplements.

Medical Cannabis

Professor Nigel Mathers, Honorary Secretary, Royal College of GPs

Neither can we accept the government’s irresponsible and cruel policy towards people who need cannabis as medicine. So CLEAR has taken a further initiative. After Theresa May’s dismissal of the APPG report, we approached the Royal Colleges of medicine.  We pointed out that whatever the government might say, around one million people are using cannabis as medicine.  Doctors have a duty and an ethical responsibility to educate themselves on the subject and be able to provide properly informed care to their patients.  Our efforts have borne fruit.  Professor Mike Barnes and I have worked with Professor Nigel Mathers of the Royal College of GPs (RCGP).  We will be producing a draft set of guidelines on medicinal cannabis for GPs which will go the next meeting of the RCGP Council and is planned for publication in June 2017.  If the government won’t do it, we will and the medical profession agrees with us.  This will be the greatest practical advance ever made in medical cannabis in the UK.

Educating And Influencing Researchers

Dr Musa Sami, Peter Reynolds

The UK is the most prolific source of research into the harms of cannabis, particularly the tenuous links between cannabis and psychosis.  Despite dozens of studies, mainly from the Institute of Psychiatry at King’s College Hospital, this has never been shown to be any more than statistical correlation.  Most of these studies are confounded by tobacco use but the latest work from Professor Sir Robin Murray and his team shows an even stronger correlation between tobacco and psychosis than cannabis.

Across the world, UK scientists have become notorious for this scaremongering which seems little different from the ‘reefer madness’ hysteria.  To be fair, much of this is down to the UK media which has barely advanced since the 1930s in its reporting.  It provides the environment in which researchers are able to gain funding for research into cannabis harms but hardly ever for cannabis benefits.

CLEAR is now working with the Institute of Psychiatry to develop a new and more balanced way of surveying the effects of cannabis.  Dr Musa Sami has asked us to advise on the construction of a questionnaire on which the Institute will base its future work.

Bad Behaviour On Both Sides Of The Cannabis Debate.

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Is Mr Angry For Or Against?

Cannabis evangelists, with their conspiracy theories and religious ‘belief’ that cannabis is totally harmless and cures everything, are every bit as delusional as those who subscribe to ‘reefer madness’.

We see this every day on the CLEAR Facebook page.  Anything we share that is even slightly negative about cannabis or that suggests some people might be vulnerable to some harm from using it, produces a hostile, often hysterical reaction.

100% Fake News

Actually, the evangelists play straight into the hands of prohibitionists.  They make fools of themselves by behaving as if we have committed the most heinous blasphemy by daring to criticise their favourite plant.  Particularly amongst our American followers, many cannot distinguish between sharing something and endorsing it.  We share many news items we disagree with but when it comes to science we neither agree nor disagree, it’s all part of the body of evidence that needs to be considered and balanced.

Of course, the reality of social media is that those who shout loudest or comment most frequently are not necessarily representative of the whole audience.  We put a lot of effort into moderating our page to make it as informative as possible.  We have a very strict policy on bad language.  We won’t tolerate commenters abusing each other or launching vicious personal attacks (even if they are against Donald Trump or Theresa May).  All single word comments are deleted.  No one wants to read an endless string of “bullshit”, “BS” or worse.  Far too often we have to ban some commenters immediately.  We simply don’t want people who can express themselves only through a string of obscenities getting in the way of our newsfeed.

A few days ago we shared the study presented at the American College of Cardiology’s 66th Annual Scientific Session, held in Washington, D.C.  It suggests that cannabis use can raise the risk of stroke and cardiac failure.  The furore and firestorm of abuse that erupted is quite ridiculous and only serves to make the cannabis campaign look completely ridiculous.  There are clearly limitations in the study.  Firstly, it doesn’t show causation, merely statistical correlation.  Secondly, all the subjects had been discharged from hospital so clearly had suffered some serious health problem.

It is a ridiculous way to behave for anyone who wants to advance the cause of cannabis law reform.  It’s also utterly stupid constantly to accuse scientists, researchers or indeed CLEAR of being corrupt, dishonest, ‘in the pocket of Big Pharma’ or often far, far worse.

It is true that the history of cannabis prohibition is all about lies, deceit, misinformation and propaganda.  There are still some people, even in elevated positions such as UK prime minister Theresa May, who wish to continue with this form of repression but wiser counsel is prevailing in most parts of the world.

More and more scientists, researchers and doctors are studying the effects of cannabis and rarely does a day pass without a cannabis report being published somewhere in the world. What were almost accepted prejudices such as the ‘gateway theory’ and that ‘cannabis causes psychosis’ are being debunked more and more often.

Of course, scientists, researchers and doctors, just like everyone else, have been subject to all the propaganda for the past 100 years, so there is still much prejudice and confusion to dispel but we should respect and value the work of such people even if we don’t like all their conclusions.

On any subject, truth lies in assessing and balancing all the evidence that is available.  CLEAR will continue to share all significant evidence published about cannabis whether it is positive or negative.  Similarly, we will continue to share stories from the tabloid media that seek to demonise or scaremonger about cannabis.  It is important that people see the propaganda that is being published and the way that public opinion is formed.

 

Written by Peter Reynolds

March 12, 2017 at 3:48 pm

Even The Guardian Is Now On The ‘Skunk Scaremongering’ Bandwagon.

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guardian cannabis psychosis headline picRead The Guardian’s Editorial Here

In the last couple of years, even the Daily Mail has shifted its stance on cannabis as it sees opportunities to sensationalise ‘miracle cures’ from medicinal use – the epileptic child now smiling, the cancer patient whose tumour has disappeared. Truth and balance are irrelevant when a dramatic headline is all you’re after.

The Daily Telegraph has become the new home of ‘reefer madness’ with bad science, nasty prejudice and booze-fuelled fear of a safer recreational drug threatening the massive profits of the alcohol industry.

Now, even the Guardian jumps on the ‘skunk scaremongering’ bandwagon with the exaggerated claim that “the risks of heavy teenage cannabis consumption should frighten all of us”. In a backhanded editorial it suggests legalisation because cannabis is dangerous. It claims the consequences of cannabis “abuse are devastating. Psychotic breakdowns smash up lives and can lead to full-blown schizophrenia.” There is little evidence to support such hysteria. In reality, such effects are so rare as to be virtually unheard of and it’s impossible to prove they are caused by cannabis.

Of course we must protect young people, particularly from the high-THC/low-CBD ‘moonshine’ varieties that are a direct result of government policy. However, we cannot compromise facts and evidence for the illusory belief that buying into scare stories will somehow reduce harm. The only way to protect children is by legal regulation with mandatory age limits.

The Guardian makes much of Public Health England’s (PHE) figure that “there are more than 13,000 under-18s in treatment for the consequences of heavy cannabis use in England”. It neglects to mention that PHE also publishes more than 69% are referred by the criminal justice, education and social care systems while only 17% are referred from healthcare and just 11% by themselves or their family. Thus, more than two-thirds are receiving coercive treatment and only 11% actually consider they have a problem.

It is government propaganda that thousands of young people are suffering from mental health problems due to cannabis. Why is The Guardian promoting this myth? Last year, in answer to a Parliamentary question, Jane Ellison MP, minister of state at the Department of Health, revealed there have been average of just over 28 ‘finished admission episodes’ (FAE) for ‘cannabis-induced psychosis’ in young people for each of the past five years.

Of course, each of these 28 cases is a tragedy for the people involved and nothing must distract from that but it clearly shows that in public health terms, ‘cannabis psychosis’ is of negligible significance. To put it into perspective, there are an estimated 3,000 FAEs for peanut allergy each year but we don’t waste £500 million pa on futile law enforcement efforts to ban peanuts!

For 50 years, the Home Office has systematically misled and misinformed the British people about cannabis. Successive generations of young people know they have been lied to. Such dishonest health information is counterproductive. As a result, many children may think that heroin or crack are not as harmful as they have been told.

Cannabis is not harmless but neither is it ‘dangerous’. If you apply that description to it you also have to apply it to energy drinks, over-the-counter painkillers and hay fever remedies. Similarly, whatever scaremongering there is about ‘addiction’, the scientific evidence is that dependency amongst regular cannabis users is slightly less than caffeine dependency amongst regular coffee drinkers – and withdrawal symptoms are similar in nature and intensity.

What we need is evidence-based policy. Government needs to take responsibility for the £6 billion pa cannabis market instead of abandoning our young people and communities to street dealers and criminal gangs. The benefits to be gained from cannabis law reform are reduced health and social harms, massive public expenditure savings, increased tax revenue and proper protection for the vulnerable, including children.

References

Young people’s statistics from the National Drug Treatment Monitoring System (NDTMS), Public Health England, December 2015
Drugs: Young People. Department of Health written question – answered on 20th March 2015.
Relative Addictiveness of Drugs, Dr. Jack E. Henningfield, NIDA and Dr. Neal L. Benowitz, UCLA, 1994

Channel 4 Cannabis Programme. Irresponsible, Unethical, Misleading.

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Jon Snow Cannabis experiment sensationalismThe pre-publicity for next week’s programme ‘Drugs Live: Cannabis on Trial’ has been nothing but a repeat of 1930s ‘Reefer Madness’. See ‘Jon Snow gets the inside dope on skunk’ for his commentary and a video.

It is tragic that respected journalists, Jon Snow and Matthew Paris, both of whom have been intelligent opponents of the disastrous drugs war, have been duped and manipulated into being used as sensationalist propaganda by an unscrupulous production company, Renegade Pictures.  After Channel 4’s prejudicial and hate-mongering programme, Benefits Street, one would have hoped that its editors would have learned lessons and resolved to take a more responsible approach.

David Abraham, CEO, Channel 4

David Abraham, CEO, Channel 4

I have been in correspondence with Renegade Pictures, with UCL, which is responsible for ethical approval of the study and with Jon Snow.  Today I have written to the Chief Executive of Channel 4.

David Abraham
Chief Executive
Channel 4
124, Horseferry Road
London
SW1P 2TX

Dear Mr Abraham,

Drugs Live: Cannabis on Trial. Due for broadcast 3rd March 2015

There are compelling reasons why you should halt the broadcast of this programme in its present form. It is grossly irresponsible, deeply unethical and highly misleading.

I write as the elected leader of more than 320,000 supporters of cannabis law reform. CLEAR represents more people than all other UK drugs policy groups combined. I have made repeated attempts to engage with the producers of this programme, Renegade Pictures, but apart from one acknowledgement my correspondence has been ignored. This is an open letter which will be published on the CLEAR website.

A comprehensive complaint will be made to OFCOM if the programme is broadcast in its present form and I am already in touch with UCL on the question of ethics. At this stage I want to draw to your attention to conclusive evidence of the unethical basis of this programme.

The study being conducted by Professors Curran and Nutt is important science. However, it is not original and the outcome is a foregone conclusion. It is well established in other research and widely understood that CBD moderates the psychoactive effects of THC.

The cannabis used in the programme is not ‘skunk’ as claimed, it is a ‘haze’ variety produced by Bedrocan BV, the Netherlands government official producer of medicinal cannabis. It is prescribed as medicine by doctors in Holland, Belgium, Italy, Germany and Canada.

I would refer you to the Netherlands Office for Medicinal Cannabis, which regulates Bedrocan products. It publishes guidelines for medical professionals which can be seen here: BEDROCAN GUIDELINES

On using a vapouriser these state:

“Inhale a few times until the desired effect is reached or until psychological side-effects occur. Wait 5-15 minutes after the first inhalation and wait between inhalations.”

If you now observe the ludicrous overdose that Jon Snow and Matthew Paris were subjected to, you will understand how gravely irresponsible is the conduct of the programme’s producers.

Aside from the impact on the individuals concerned, this programme will present a highly misleading and false impression of the use of cannabis which millions of British people participate in every day.

I urge you to take prompt action and stop the broadcast of this programme in its present form.

Kind regards,

yours sincerely,

Peter Reynolds

 

The Fleet Street Mafia Needs To Wake Up To The Fact That We Won’t Be Misled On Cannabis Any More.

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Rebecca Smith, The Daily Telegraph

Rebecca Smith, The Daily Telegraph

Rebecca Smith, health editor and Martha Gill, blogger, both of the Daily Telegraph have been getting a hard time in the comment threads of the pieces they published on cannabis yesterday and deservedly so.

Even casual use of cannabis alters brain, warn scientists. By Rebecca Smith.

Smoking cannabis will change you. That’s not a ‘risk’, it’s a certainty. By Martha Gill.

Rebecca Smith is by far the worst offender, publishing such gross distortions of the study she was reporting on that I have submitted a complaint to the Press Complaints Commission.  It’s dreadful that someone granted the title of health editor can be so casually ignorant of science, evidence and ready to mix up her opinion and wild speculation with just a smidgin of fact here and there.  Incidentally, I expect no satisfaction from the PCC.  Three years and nearly 100 complaints show that it is a deeply corrupt organisation that acts only in the interests of the press to find excuses for breaches of the Editors’ Code.  Its nothing to do with protecting readers from inaccurate, misleading and distorted reporting.

Martha Gill, The Daily Telegraph

Martha Gill, The Daily Telegraph

Martha Gill does a bit better because she points out what a vacuous and meaningless piece of research Rebecca Smith has made such a fuss about.  But Martha, apparently, writes for the New Statesman on ‘neuroscience and politics’.  She’s entitled to her political views, which are self-evident given the publication concerned but on neuroscience, the clue is in the third and fourth syllables.  It’s science, not opinion and Martha is woefully out touch with the evidence.  If she’s not careful she”ll grow up into a mumsy moraliser like Libby Purves or Lowri Turner.  She should try reading Professor Gary Wenk, Professor David Nutt, Professor Les Iversen, Professor Peter Jones, Professor Terrie Moffitt or Professor Roger Pertwee.  They and many others could give her a grounding in the neuroscience of cannabis: it’s almost undetectable toxicity, its powerful antioxidant and neuroprotective qualities, its anxiolytic and antipsychotic effects.  Her sweeping statement that “cannabis bad for you” is simply wrong.  For most adults, in moderation, it’s beneficial.

Martha is also detached from reality and distant from the evidence, as is all of Fleet Street, when it comes to the risks of cannabis.  The endless screeds that are written about the risks of cannabis use correlating with schizophrenia or psychosis are ridiculous when you consider the evidence.  Hickman et al, 2009, a review of all published research so, by definition­, not cherry picked,  shows  the risk of lifetime cannabis use correlatin­g with a single diagnosis is at worst 0.013% and probably less than 0.003%.  By contrast, correlation between cigarette smoking and schizophrenia is 80% – 90% (Zammit et al, 2003) but when  do you ever read that in a newspaper?

I’m sorry you’re getting a hard time Rebecca and Martha but you and the ‘capos’ of the Fleet Street Mafia need to realise that people have had enough of your bad science, sensationalism and scaremongering about cannabis. The internet means we can’t be bullied and misinformed by newspapers anymore which is why your circulation is plummeting and journalists are held in ever lower esteem.  We know you’ve spent years supporting Big Booze with its £800 million pa advertising budget.  Obviously it’s desperate to hang on to its monopoly of recreational drugs but if you want to stay in business you’re going to have to start treating readers with respect and with facts and evidence, not baloney.

The Daily Telegraph has become a broadsheet-sized tabloid since it broke the MPs expenses scandal and it is genuinely difficult to distinguish its headlines, writing and content from The Daily Mail these days.

Of course, there’s a lot of rubbish in comment threads but there’s also a lot that’s better informed and considered than in the articles themselves.

People like cannabis, they find it effective, they know it’s safe. 5% of the population uses it regularly. That’s three times as many people as go to Catholic Church regularly.

Expect to be pulled to bits if you try to go back to bad science and reefer madness hysteria.  The world has moved on.

Reefer Madness In A Final Frenzy

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Written by Peter Reynolds

December 4, 2012 at 10:42 pm

The Politics Of Cannabis

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Originally Published In ISMOKE Magazine Issue 1

Cannabis is a political issue.  Make no mistake about it.  The scientific, moral, medical and health arguments have all been won.  What we need to do now is find a way to make change happen.

It’s in the prohibitionists’ interests to keep debating all the ins and outs and going through the evidence because it diverts from the imperative for change. We have to keep repeating the truth.  We have to cut through their deception and scaremongering but above all, we have to demand action.

In the US, they’ve gone way, way past the silly and irrelevant arguments about cannabis being dangerous or harmful. We like to think that we’re smarter, a more mature democracy but so many Brits are still suckers for a Daily Mail scare story. The propaganda and bigotry still prevails here.  In America they simply accept that if you abuse or misuse something it may cause you harm. They rarely even mention the psychosis theory.  Even after Congresswoman Giffords’ shooting and the stories of Jared Loughner’s marijuana use, his friends were quick to step forward and say he’d stopped some time ago and actually seemed worse and more unstable without self-medicating on cannabis.  More importantly than that, the US media reported what his friends said rather than hushing it up because it wasn’t sensational enough.

Peter Hitchens, the Mail On Sunday columnist wrote a disgusting rant about the shooting, blaming it all on cannabis and having nothing to do with the truth at all. Now the US media are ridiculing him about Britain’s Reefer Madness.  He really is an example of the very worst in journalism.  The truth means nothing to him.  He is a liar and a mendacious frightener of the vulnerable, the elderly, of children and their parents.  You will be interested to know that the Legalise Cannabis Alliance has drawn a line in the sand.  We will no longer let such nonsense go unchallenged.  A formal complaint is being made in the LCA’s name to the Press Complaints Commission.  It will be the first of many.  We will no longer allow the British media to distribute lies without calling them to account.

The War On Prohibition Can Be Won!

Prohibition is fundamentally immoral.  It is nothing less than the unjustified oppression of a section of society.  It is as pernicious and evil as racism, sexism, homophobia or any other form of prejudice. It says that, irrespective of facts, evidence, science or justice, just because we disagree with you, we will make your activity illegal. We will criminalise you, imprison you, ruin your career, endanger your family, smear you with unjustified innuendo and suspicion. We will cause you far more harm than the activity you choose ever will.

It is pretty well accepted now, worldwide, that Nixon’s war on drugs can never be won.  It makes Vietnam or Afghanistan look like a little skirmish in some backwater.  It has been responsible for far more death, misery and destruction than any war since Nixon first declared it.  There are still those who cling to its ambitions, like our favourite preppy, baby face minister James Brokenshire   But he is rather like one of those Japanese soldiers, found on some remote Pacific island, thirty years after his Emperor surrendered – still dangerous, still committed to his cause but hopelessly out of touch, in need of re-education, a very, very sad case.

The war on prohibition is now in full flow and this is a campaign that can and must be won.  It is a war that has right and justice and common sense on its side.  It is time that we marshall our forces, determine our strategy, plan our tactics and hold fast to our courage as we advance on the enemy.  I believe that this year or next marijuana will be legalised in at least one state in America.  Once the dam is broken, progress will begin to roll out all over the world.

I believe that the Legalise Cannabis Alliance is the standard around which we should rally.  We are responsible, respectable, reasonable citizens and we need to unite to fight the war on prohibition.

What is vital is that the LCA communicates its messages effectively to the right people. It seems to me that one of, if not the most important audience is members of parliament. They, after all, are the only people who can actually change the law. We therefore have to play their game by their rules.

In the documentary “In Pot We Trust”, Aaron of the Marijuana Policy Project says that one man in short hair and a suit, lobbying congressmen can achieve more than hundreds marching in the street.  I think he’s right.

The LCA must re-launch its campaign.  We must overhaul our image, update the logo and the website.  We must become conscious of our communications, control and deliver our messages with ruthless effect, use all the spin doctor tricks and techniques, just as any other political party or pressure group.

I will put on a suit and tie for the LCA because that’s what is needed to make progress with politicians, through the media and, most importantly, with the great God of public opinion.

I think we also have to consider our name.  Not throw it out for the sake of something new but recognise that “Legalise” is a word that frightens people.  They think it means an uncontrolled free for all, whereas what we argue for is fact and evidence based regulation.  We also need to consider the word cannabis.  People are frightened to have it on their Facebook profile and concerned that it may come up in a Google search when they’re applying for a new job.  We have to consider these things.  I would argue that instead of saying “Legalise Cannabis”, we might say “End Prohibition”.

So we do need to become much more professional about our communications and image. Anything put out in our name needs to be “on message” in every sense of the phrase – look, feel, content, style, etc. Each target audience needs to be addressed on its terms. We need an analysis and a plan for each individual MP and constituency. We need a rota of pro-active media communications. We need to enlist the help of celebrities who support our cause.  This needs to be done consistently and repeatedly. We need a team of people all over the country working together with a plan to succeed.

I also believe that we should re-register as a political party and field candidates in every byelection.  In fact, I would propose that we field the same candidate in every byelection and we build.the campaign and awareness over time.  I don’t expect us to win a seat in parliament but I do expect us to start being taken seriously. I want to see us on Newsnight and on Question Time.  When Debra Bell is asked for a quote or is interviewed about a cannabis story, I want us to be quoted as well and to be on the other side of the TV sofa facing down her mischief and misinformation.

Cannabis is a political issue.  If we get our act together and get serious about the war on prohibition, get serious about achieving results, explain the facts, expose the lies, then we can prevail. We can see the truth revealed.  We can win!