Peter Reynolds

The life and times of Peter Reynolds

Wenlock Mandeville Disaster

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Child's Play

The most obvious explanation is that someone at the Olympics Committee has been horizontal jogging with someone at the design company.

What else?

There has to be a rational explanation for one of most ridiculous, badly-judged communications campaigns I have ever seen.  The Wenlock and Mandeville mascot idea is third-rate, junior (bad) art school nonsense.

I first worked on ideas like this more than 30 years ago.  I stake all my experience on this, I stand by every ounce of this assertion – it is NONSENSE, shocking NONSENSE and I am dismayed to see it. If it gains any traction then it will only be because of the money spent on it.  Almost anything else would be better!

Lord Coe and other talented individuals on the Olympics Committee have made a mistake here.  This is a serious error of judgement.

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